Authority Builder: 90-Day Thought Leadership Plan
*** We primarily focus on the LinkedIn platform for launching your articles – for many reasons. However, the topics in these courses can be utilized for any platform. (your personal website/newsletter, company website, Medium.com, etc)
Personal Branding. Thought Leadership.
You already have the experience. The challenge is translating it into clear, publishable insight that delivers real value to the audience you want to influence.
Executive thought leadership is not about posting more. It is about sharing credible guidance, hard-earned perspective, and proven experience in a way that strengthens your authority and positions you as the expert you want to be known as.
When done well, it becomes a strategic asset that supports your goals across advisory and consulting work, fractional roles, board opportunities, public speaking, media credibility, and executive career growth.
Why smart executives get stuck
Most senior leaders do not get stuck because they lack intelligence or expertise. They get stuck because they need a disciplined way to turn complex experience into valuable, relevant content, consistently.
You may be dealing with one or more of these:
- You know what works in your industry, function, or role, but it is hard to translate that into engaging content that sounds like you
- You have strong ideas, but they are scattered, and you need a clear direction and structure that brings them into focus
- You stall choosing topics because you do not want to publish something generic or something that has been covered ad nauseum
- You want to share insight without crossing lines related to confidentiality, internal politics, or client and stakeholder sensitivities
- You start, stop, restart – because content becomes one more demand on a full schedule
- You want executive credibility, not influencer energy
- You want your articles to lead somewhere, but you are unsure how to close with a strong call to action that drives the right next step: shares, introductions, invitations, and conversations that open doors
Done right, thought leadership prevents your expertise from staying trapped in your head or limited to internal rooms. It puts your value into the market in a way that attracts the right opportunities.
Executive Thought Leadership Strategy and 90-Day Plan
We help you clarify what you want to be known for, then build a structured plan so your publishing is consistent, authoritative, and connected to outcomes.
This is a high-level advisory engagement built around your voice, your expertise, and your goals.
You receive:
- Clear topic pillars based on your leadership experience, scope, and market relevance
- Differentiated angles that elevate your perspective above surface-level commentary
- A 90-Day Plan built around your goals, bandwidth, and preferred platforms
- A title bank you can execute on immediately
- Structural guidance for writing content that is clear, compelling, and valuable to your audience
Practical direction on platform fit: LinkedIn, industry publications, and owned channels (website, newsletter)
What you receive from the engagement
This is not a writing class. It is not a generic content package.
It is executive-level strategy and structure that makes your insight easier to translate into content that builds credibility.
Your deliverables include:
- Expertise and positioning map that defines what you should be known for
- 3-month editorial plan aligned to your goals and time reality
- Topic and title bank designed for relevance and authority
- Writing structures you can reuse to shorten the distance between idea and finished draft
- Guidance on calls to action and how to connect articles to the outcomes you want
Optional next-step support available through your service levels (editing and higher-touch writing support)
Why work with Executive Waypoint
Executives do not need more content. They need sharper positioning, stronger authority, and a plan that respects time and protects credibility. Our work is built on more than two decades of executive-level positioning experience across industries – – combining strategic clarity with editorial standards that ensure your insight lands with the audience you want to influence. This is a guided partnership designed to help you publish with confidence and purpose.
Who this is for
This service is a fit if you are an executive leader who wants to build visibility and authority for advisory, fractional, board, speaking, or career goals – – and you want a strategy that respects time, protects credibility, and produces momentum.
This is not a fit if you are looking for virality, trends, or daily posting pressure.
The result
You leave with a clear direction, a 90-Day Plan, and a practical structure for publishing content that builds authority and attracts the right opportunities.
Our Process & Approach
We keep the intake light and the thinking high-level.
101: Brainstorm, Prepare, Launch
Price: $1,295+ ¹| ²
- Two 60-minute Coaching Sessions: Covering set up, topics, and strategy for building meaningful content – everything below
- Personal Coaching: Work with an award-winning journalist and accomplished blogger to create appealing topics for your target audience
- Covering the Basics: Article length, when to post, headlines, layout, opening paragraph, closing, author bio, engaging readers, and inviting comments
- Target Audience Definition: What do they care about, and how can you help them?
- Professional photo: Free resources for license-free high res professional photos for your blog
- Content Strategy Building: Brainstorming and discussing relevant topics and nailing down content ideas to provide value to your target audience – who are they, and what problems can you help them solve? We will brainstorm this together.
- Content Strategy Calendar Spreadsheet: Track your results to see what to expand on, what to remove from our strategy
- Golden Guidelines to Grow Your Audience (PDF)
¹***You also have the option to add-on an editing service: Janice will review your completed articles, providing valuable custom feedback and guidance for edits/tweaks/changes/additions/removals to ensure polished, professional and engaging content.
- You choose how many articles she reviews & provides feedback
- Each article up to a maximum length of 900 words
² ***REQUIRED: If purchasing the article review add-on – the remaining articles must be written within the following schedule guidelines:
- 3 articles – completed within 2-weeks of the last session – (PRICE: +$445)
- 6 articles – within 4 weeks of the last session – (PRICE: +$895)
- 9 articles – within 6 weeks of the last session – (PRICE: +$1,345)
201: Learn More, Go Further
Price: $1,795+¹|²
Ignite your content strategy and drive engagement, expand your followers, visibility and opportunities, learn more about the tools and tactics you need to deploy with your blog efforts to accelerate your viewers and digital footprint.
Everything in the “101 Course”
PLUS
- One additional 60-minute Coaching Session – to cover the below
- Expert-level tools and tips:
- Identifying content and topics that matter most to your readers through search term sites, recirculating and republishing content
- Examination of using SEO keywords, backlinks, tagging, guest blogging, interview blogs, metatags, influencer partnerships, event-related blogging, guest editor contributions on industry e-zines and more
- Identifying content and topics that matter most to your readers through search term sites, recirculating and republishing content
¹***You also have the option to add-on an editing service: Janice will review your completed articles, providing valuable custom feedback and guidance for edits/tweaks/changes/additions/removals to ensure polished, professional and engaging content.
- You choose how many articles she reviews & provides feedback:
- Each article up to a maximum length of 900 words
² ***REQUIRED: If purchasing the article review add-on – the remaining articles must be written within the following schedule guidelines:
- 3 articles – completed within 2-weeks of the last session – (PRICE: +$445)
- 6 articles – within 4 weeks of the last session – (PRICE: +$895)
- 9 articles – within 6 weeks of the last session – (PRICE: +$1,345)
Our Process – How it works
What Our Past Clients Have Said About Us…
“…I came in expecting writers. What I got was a strategic partner.”
They did far more than improve documents. This firm’s process helped me get sharper on where I was headed, what signal I needed to send, and how to align everything around that. This was not about polishing language – it was about positioning, direction, and execution.“
“…this wasn’t resume editing – it was true strategic positioning.”
Their coaching helped me clarify my value, communicate my impact with far greater confidence, and move beyond listing responsibilities into measurable executive-level contribution. The materials were sharp, focused, and aligned to the roles I wanted – and after each engagement, I landed a new role.
“…they exceeded my expectations every time.”
Over multiple engagements, Janice and her team consistently took the time to understand my background, goals, and immediate needs at a much deeper level than other firms I considered. The investment was absolutely worth it, both in results and in the confidence it gave me moving forward.
“…they helped me see my own background in a much stronger light.”
The process helped me identify the wins that mattered most and turn them into stories I could actually use in interviews. I left with stronger materials, stronger talking points, and a much better sense of how to move forward in today’s market.
“…they uncovered a story I could not have pulled together on my own.”
What stood out most was the ability to draw out strengths and achievements I had not fully owned, then shape them into messaging that felt powerful and true. It changed how I saw my own background and how I now talk about it.
“…focused, communicative, and impressive from start to finish.”
The level of quality, service, and guidance stood out right away. I appreciated how interactive and efficient the process was while still feeling highly personalized to my goals and the direction I wanted to take.
“…far more value than I ever expected to receive.”
I expected help with materials, but the bigger value was in uncovering what truly sets me apart and learning how to communicate it naturally and convincingly. I walked away with stronger positioning, stronger confidence, and continuous flow-through of opportunities that led to both interim and fractional CFO roles.
“…they truly heard me, understood me, and helped me move forward.”
What impressed me most was how efficiently the process moved without ever feeling rushed or generic. I ended up with far more than strong materials – I gained sharper talking points, a refreshed LinkedIn presence, and a much stronger sense of how to present 20+ years of experience going forward.