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Leadership Branding For Today's Executive

Build a Market-Ready Leadership Brand for Opportunity Creation Across Multiple Paths
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Senior leaders reach a point where experience alone is no longer enough.

What matters now is how clearly, confidently, and consistently that experience is positioned in the market.

Our Leadership Branding Packages are designed to help experienced executives receive outside perspective and expert guidance to uncover, clarify, and convey their value – and translate that clarity into executive-level branding assets that support consulting, advisory and fractional leadership, board opportunities, public speaking, and media visibility.

This is about ensuring that, whichever paths you choose to pursue, your leadership story, positioning, and materials are aligned, credible, and market-ready.

Who This is For

For executives who are launching a consulting or advisory practice, offering fractional leadership, or expanding independent work alongside other pursuits.

Whether you are defining your offer for the first time or tightening an existing practice, this work helps clarify what makes your expertise valuable, how to communicate it to buyers, and how to present yourself as a credible option in competitive conversations.

For leaders positioning themselves for board service who need a clear articulation of enterprise-level impact, governance readiness, and strategic contribution.

Board opportunities often build on the same credibility and visibility required for consulting, speaking, and media, and this work ensures your materials reflect that level of leadership.

For executives seeking speaking opportunities who need sharper positioning around topics, perspective, and authority.

Speaking success depends on more than experience – it requires a clear point of view and consistent messaging that conference organizers, associations, and audiences can quickly understand.

For leaders who want to be seen as experts in their field and increase visibility through media, articles, podcasts, and industry commentary. Media opportunities are driven by clarity, relevance, and credibility – all of which depend on how your value and expertise are positioned.

All of these paths are not mutually exclusive. In practice, they often reinforce each other. Our work is designed to support that reality.

The Challenge Experienced Leaders Face

Most executives we work with have no shortage of accomplishments.

The challenge is translating years of experience into clear, compelling positioning that works across multiple goals.

Common pain points include:

  • Knowing you have value, but struggling to express it clearly
  • Targeting more than one direction and needing a cohesive strategy
  • Wanting an outside perspective on how to best brand yourself
  • Needing materials that support multiple outcomes without appearing unfocused

Without a strong strategic foundation, even well-written materials can feel disconnected, inconsistent, or underpowered. That is why our work begins with clarity, not content.

Our Approach: Strategy First, Assets Second

Effective leadership branding is not about producing documents in isolation.

It is about aligning strategy, messaging, and materials so everything works together.

Our approach follows a proven framework:

  • Deep discovery and assessment to understand your goals, audience, and strengths
  • Strategic positioning to clarify how you should be seen in the market
  • Messaging refinement to articulate value, outcomes, and differentiation
  • Creation of executive-level branding assets built on that foundation
  • Guidance on how to use those materials effectively across your chosen paths

This structure allows flexibility without dilution – supporting consulting, boards, speaking, and media from a single, cohesive leadership narrative.

Our Process

We begin with structured intake and in-depth conversations to understand your background, goals, target audience, and intended paths. This step surfaces patterns, strengths, and opportunities that are often difficult to see from the inside.

What you gain:
Clarity around where your value shows up most powerfully and how your experience should be framed.

This Includes:

  • A short onboarding document (3 questions): Gathering in one place a simple understanding of which goals/opportunities you're targeting – – and what your Top 6-8 Areas of Expertise are (if you need help identifying WHAT those should be, we can help with that as well by just adding an additional 1-hour call)
  • Two (2) 1-Hour Consultations: To dissect your big project/initiatives you've worked on, what your goals were, how you accomplished them, and the results they produced. Then from there, how they tie into your Top 6-8 Areas of Expertise

In those two guided discussions, we refine how you should be positioned in the market.

This includes defining your leadership narrative, areas of expertise, points of differentiation, and the results/outcomes you are best positioned to deliver.

What you gain:
A clear positioning strategy that supports consulting, advisory, fractional leadership, boards, speaking, and media – without locking you into a single direction.

Next, we translate strategy into language. Again, in those two 1-hour consultations, we focus on tone, voice, and messaging consistency so your story resonates with decision-makers, audiences, and stakeholders across different contexts.

What you gain:
Messaging that communicates value clearly and confidently, whether in conversation, outreach, or written materials.

Using the strategic foundation and messaging framework, we create high-caliber branding assets aligned to your actual goals. Every asset is built to reflect senior-level credibility and real-world use.

What you gain:
Professional, executive-level materials that accurately reflect your leadership and positioning. All assets are developed at an executive standard and designed to be used flexibly across consulting, advisory, fractional leadership, boards, speaking, and media opportunities.

We collaborate through review rounds to ensure accuracy, clarity, and alignment. This step ensures all materials reinforce the same narrative and support multiple paths without contradiction.

What you gain:
Confidence that your materials work together and represent you consistently.

Now that we have cemented your value, market positioning, talking points, and executive brand – we close with a deep dive strategy session. This is focused on how to find your next engagements, how to use your materials effectively, practice your talking points again, or in any way you would find the most value – based on your specific goals.

What you gain:
Clear direction on how to to find results for your goals in real-world scenarios.

How long will it take?

START-TO-FINISH TOTAL TIME: most clients are completed in ~3-5 weeks

  • Some people take a little less time, others a little more – this depends on your responsiveness

Consultations: Are scheduled for dates/times that work best for your schedule – we will provide a scheduling link to choose (held via phone calls)

  • Edits: All packages include 45-calendar days of unlimited revisions after receiving the first draft of the resume
    • For each additional resume version there are 15-calendar days of edit time added (i.e. additional Functional/Chronological Version, etc)
    • This time does not restart when we begin the items after your resume
  • Resume first draft delivered in 5-business days
    • Edits returned in 3-full business days each round
  • Executive Bio delivered in 5-business days after the resume is finalized
    • Edits returned in 3-full business day each round
  • All Other Materials delivered in 5-business days after the Bio is finalized
    • Again, edits returned in 3-full business days
  • Would you like to extend your partnership with us AFTER this package is complete? Take a look at our Strategic Extension Add-on

Structured Framework, Strategically Tailored

Each Leadership Branding Package is built on a structured & deep diving framework with clear deliverables and outcomes. Within that structure, your engagement is strategically tailored based on your leadership goals, target audience, and chosen mix of paths.

This approach balances precision and flexibility – giving you confidence in what you receive while ensuring the work reflects your unique positioning and objectives.

Move Forward with Clarity and Confidence

If you are ready to clarify your positioning, strengthen your leadership brand, and ensure your materials support the opportunities you want to pursue, our Leadership Branding Packages provide the structure, guidance, and executive-level assets to help you move forward with confidence and results.

Leadership Branding Packages

* Clarity & focus in direction is key. It will be important upfront that you know your target market, and the goals for your materials.

FAQ's below – if you have any additional questions – please call 1-800-603-6623.

Below, there is also a section called “What Is Included” if you would like to learn more about each aspect of the partnership

Consulting Launch
Add-On

$2,995+
  • **This is an addon service to our GOLD Package, or our Executive Evolution Packages – and cannot be purchased by itself**
  • Two (2) Additional Focused 1-Hour Strategy Sessions to address…
  • Target audience and market definition
  • Competitive and industry assessment
  • Unique value and differentiation clarity
  • Consulting, advisory, or fractional service offering clarity and development
  • Strategic positioning and pricing guidance
  • LinkedIn COMPANY Page Development
  • (OPTIONAL) Company Name Development
  • (OPTIONAL) Company Logo & Social Media Banner Development
Customize Here!

GOLD
Package

$4,695+Best Value!
  • Onboarding Intake Questions
  • Two (2)1-Hour Consultations
  • Executive Resume
    (typically 2-3 pages)
  • 1-Page
    Board/Networking Resume
  • Executive Bio
    (your 1-Page story)
  • Short Bio
    (for websites, online profiles, etc)
  • Project / Career Highlights Document
  • LinkedIn Personal Profile
  • 1-Hour Wrap-up
    Strategy Session
Customize Here!

SILVER
Package

$3,995+
  • Onboarding Intake Questions
  • Two (2)1-Hour Consultations
  • Executive Resume
    (typically 2-3 pages)
  • ——
    ——
  • Executive Bio
    (your 1-Page story)
  • Short Bio
    (for websites, online profiles, etc)
  • ——
  • LinkedIn Personal Profile
  • 1-Hour Wrap-up
    Strategy Session
Customize Here!
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Questions? – – Schedule A Call – – or our number is 1-800-603-6623


What Is Included?

During these two calls we will work together to uncover everything we need to update your personal brand – unlock those key pieces of your past that will ensure your new materials stand out – and reveal what makes you different and unique in your realm.

Your new, results producing resumes will highlight the value you bring to the table and the top impacts you brought to the roles you held, summarize your additional activities and involvements, from board memberships to nonprofit leadership roles – and succinctly summarize why you are the best candidate for the opportunity.

You will receive the standard “long form” resume – which is typically 2-3 pages – as well as a consolidated 1-page version (if purchased) for networking. (or to use as a leave-behind, during interviews)

You will receive your final drafts in both PDF format (so your formatting is locked in) – as well as Microsoft Word, so you can customize as needed going forward.

This is an accumulation of your “top projects” or “career highlights” – typically the top 3-5 projects or initiatives that delivered the most change, impact, or results and of which you are the most proud.

This is an excellent added tool and resource to have for three reasons:

  1. To prepare for your interviews, and more confidently express your support stories on the work you have done
  2. As a “leave behind” after your interviews
  3. It can capture more details on important wins, when there is insufficient room on the resume

What is included? Everything!

This is a complete experience.

We rewrite the top summary section to better tell your unique story — as well as all job descriptions — ensure keyword selection and optimization — update and reorganize your skills (maximizing all 50 opportunities) — upload a new banner and profile photo — Patents — Awards — Publications — Media Mentions – and make sure your profile is set for ideal visibility.

This is all done with your network notifications turned “OFF” – no one will be notified of the updates, unless/until you are ready to push your new profile out to the public.

Unlike other companies who provide the words to you in a document, which YOU then have to spend hours uploading and configuring – we work directly inside your profile for you, eliminating the hassle for you, and so we can update EVERY facet of your profile.

What is included? – in a word… EVERYTHING!

  • We write the top “Overview” section to tell your unique story — fully set up keyword selection and optimization — Tagline or Catchphrase upload— update Website & Contact Information — Page Hashtags — Specialties section — Media Uploads (to be provided by you) — upload a new banner (stock image – pulled from the internet, or we can create custom social media banner for your LinkedIn Company Page) — and logo (you will provide, or we also have Logo Development Services) — Patents — Awards — Media Mentions — Media Uploads – as well as ensure your profile is set for ideal visibility.
  • We also create your first post, which will either be an “About You” or “Services Offered” post and pulled from our discussions – – – and any other marketing materials you have contracted us to prepare.
  • This is all done with your network notifications turned “OFF,” – so no one will know unless/until you are ready to push your new page out to the public with invitations.

Your Executive Bio is your 1-page story – a strategically written, concise story highlighting where you have been, what you have done and shows, not just tells the reader, what makes you a leader in your industry and the value you have to offer.

There are MANY uses for your new Executive Bio:

  • Interview leave-behind
  • Board appointment applications
  • Recruiter outreach
  • Keynote speaker opportunities for conferences, trade shows
  • Media opportunities
  • Website bios
  • Online profiles
  • and much more…

You will receive:

  • 1-page version
  • Short/condensed version (if someone request a short bio for announcements, etc)

Ready for a hard-hitting, FILLED TO THE BRIM wrap up strategy session? We pack a lot into our client wrap-up strategy sessions, custom focused to your needs, with takeaway recommendations to launch a successful search.

Make sure you have a private space, where you can talk openly and freely regarding your career and next steps.

You will want to take notes, and come ready with questions.

Most popular topics:

  • LinkedIn tutorial – this could be the most powerful tool you will have in your entire toolbox (most of our clients are not aware of all the ways you can utilize LinkedIn to expand your opportunities)
  • Polish up your Value Proposition, which was delivered at the project start
  • Create an action plan – and discuss how to execute a search that actually produces results
  • How to expand your network – and the RIGHT way to network for your next opportunity
  • How to stay organized and prepared after you begin your search and outreach process
  • Best practice tips, advice, and discussion around how to keep your career successes/wins/metrics and accomplishments organized as you move forward
  • or discussing whatever you believe would provide you with the most value –  it is possible as you advance through the process with Janice, you will  determine together how this time could be best spent

Extend the Leadership Branding (Gold) work into consulting, advisory, and fractional monetization, without duplicating core career branding or leadership narrative development.

What This Add-On Covers:

  • Consulting/advisory positioning
  • Buyer clarity and market fit
  • Monetization-focused messaging
  • Translation of leadership brand into market-facing assets

What It Does Not Cover:

  • Core leadership story (Gold)
  • Resume fundamentals (Gold)
  • Brand identity development (name, logo)
  • Website design or build
  • Open-ended business or marketing coaching

Structure:

  • Two (2) focused 60-minute strategy sessions
  • Majority of value delivered through done-for-you execution outside of calls

Why Two Additional Sessions:

  • Avoids overlap with Gold
  • Keeps live time strategic
  • Protects margin while delivering clarity and execution

Built on your Leadership Branding (Gold) foundation

This add-on is designed for executives who want to apply their leadership brand to consulting, advisory, or fractional work — with clarity, credibility, and market-ready messaging.

Engagement Structure

  • Start with two (2) focused 60-minute strategy sessions
  • Defined framework with strategic tailoring
  • Majority of work completed by our team outside of sessions

Session 1: Consulting & Advisory Positioning Assessment

  • Clarify target buyers and consulting audience
  • Define problems solved and value delivered
  • Determine consulting, advisory, and/or fractional fit
  • Assess offers, packages, and pricing maturity
  • Identify gaps between leadership brand and market expectations

Outcome: Clear consulting and advisory positioning direction

Session 2: Market Messaging & Go-To-Market Translation

  • Discuss translating leadership expertise into buyer-facing language
  • Define differentiation and competitive positioning
  • Establish messaging for:
    • Consulting conversations
    • Outreach and referrals
    • Website copy (language only)
  • Confirm scope and use of final assets

Outcome: Final alignment on consulting practice purpose, target audience, offerings, marketplace differentiators

Deliverables May Include

  • High-value Executive level Consulting profile for you to lean into for future needs from posting on platforms, to sharing before meetings, and more
  • Clear base messaging and positioning language
  • Firm foundation for building out the assets in the Gold Package

Note: Logo, business name development, and website build are not included.

Included – 4 initial concepts for your review

If unhappy with those initial concepts – we will start again, and deliver updated initial concepts to begin our work

Unlimited edits/revisions until happy

  • All source files (.ai & .eps) so you can update/tweak, as your brand evolves. You can also just provide these to any developer/designer you work with in the future, and they’ll have everything they need (as your business evolves over time)
  • Vector format: Infinitely scalable, and usable in any medium (print, online, banners, shirts & mugs, etc.)
  • PNG – with a transparent background: This will be your most universally usable format. It’s a transparent background, so you can just drop it anywhere you need it – and it automatically displays whatever is behind it.
  • Website Favicon: The little image that appears in a website visitor’s browser, at the very top (to again, further cement your brand and create a cohesive look across every touch point)
  • Other formats included, to cover every need: JPG, PDF, PSD and SVG

Social Media Banners included (4)

  • 4 Banner Platforms (can choose from Personal LinkedIn PROFILE, Company LinkedIn PAGE, Facebook Page/Group, Twitter, Instagram, Pinterest, YouTube, Website banner, etc)
  • 5-rounds of edits
  • Final Image formats included: PNG, JPG, PSD
  • All source files included – so you can update/tweak, as your brand evolves

You can also provide these to any developer/designer you work with in the future as your brand evolves, and they’ll have everything they need

“Strategic name development with market and usage diligence.”

Naming a consulting or advisory business is a strategic decision, not just a creative exercise. Our company name development work goes beyond brainstorming to ensure your name supports credibility, differentiation, and long-term growth.

This process includes market and competitive research, usage assessment, positioning alignment, and expert evaluation to reduce brand risk and avoid names that limit credibility or scalability.

While trademark filing is not included, we conduct responsible diligence to assess obvious conflicts and real-world usage before making recommendations.

This level of rigor ensures your name supports consulting, advisory, fractional, board, and visibility goals – not just aesthetics.

Frequently Asked Questions

Leadership Branding (Gold):

  • Defines who you are as a leader
  • Clarifies career narrative and executive positioning
  • Builds core leadership assets

Consultant & Advisory Add-On:

  • Applies that leadership foundation to independent monetization
  • Focuses on buyers, offers, and market-facing messaging
  • Translates leadership credibility into consulting and advisory opportunities

How Customization Works

  • Built on a defined framework with clear outcomes
  • Strategically tailored based on your goals, audience, and path
  • Designed to support consulting, advisory, fractional, and portfolio leadership roles

Why would you be a good asset to an executive board? 

What experience and skills do you offer that could advance the board’s goals?

Board members are selected for various reasons but mostly for how your experience and skills can augment the board’s full breadth of expertise and capabilities.

  • We will develop a powerful customized outreach/pitch letter that you can easily edit and send with your other materials (a bio, 1 pg. resume, for instance) to get the attention of the board and organization’s leadership.

Do you know how to secure speaking opportunities at industry events and conferences?

Do you know how to pitch yourself to conference coordinators and planners, and within what kind of timeline to get noticed and secure a keynote, presenter or panelist opportunity?

  • We will develop a custom pitch letter outlining to coordinators what you have to offer in terms of expertise and potential topics to meet the needs of their attendees and discuss what to send when to send it, and how to follow up.

How do industry professionals get quoted in magazines or ezines, secure guest spots on podcasts or business talk shows, or get their articles published in key industry publications?

They have a strong media outreach toolbox that includes a strong executive bio – – a 1-page resume – – and a pitch letter that tells the editor or producer:

  • Your expertise area
  • Why you are qualified as an expert.
  • Where this expertise fits into the media platform’s readership, and
  • Offers a few suggested topics they’d like to be considered for to contribute – a guest article – or to be quoted in an upcoming issue

We will prepare a hard-hitting media pitch letter AND coach you on how to customize it for different purposes in your media outreach to get quoted and contribute articles in front of your target audience.

Yes. The strategy and messaging are specifically designed to support flexibility without appearing unfocused.

Yes, absolutely! We offer a robust assortment of coaching services – these are just the packages that most of our clients BEGIN with.

But to be clear, we do not place executives – – we will provide you with the tools, direct resources, and coaching – – to either create, or find your own opportunities.

However, we do offer Done-For-You Search Services – where we can identify companies, the decision makers, send them messages and follow-up messages – the only thing you have to do is just set up conversations and interviews.

Don't hesitate to reach out with questions: 1-800-603-6623

Yes, absolutely – – click on the “Customize Now” button below each package – – you'll see customization options to add items, from the higher packages.

  • We can also add conversation time to every package – – CLICK HERE to see that option

In one word? Everything!

This is a complete experience.

We rewrite the top summary section to better tell your unique story — your job descriptions — we fully set up keyword selection and optimization — update your skills (maximizing all 100 opportunities, while leaving you some room to customize for specific engagements) — set up new banner and profile photos — Patents — Awards — Media Mentions — Media Uploads – as well as ensure your profile is set for ideal visibility. This is all done with your network notifications turned “OFF” – so no one will know, unless/until you are ready to push your new profile out to the public.

Don’t hesitate to call us with any questions you have: 1-800-603-6623

No. Some clients come with a defined direction, while others need upfront clarity. Our process supports both.

**Financing – YES – we offer TWO Buy Now, Pay Later options for all services – – – you can call us at 1-800-603-6623 or CONTACT US HERE for more information.

No, ALL edits are included with our services. We want you to be completely confident in your new materials – so we include 45-days of unlimited revisions after receiving the first draft of the resume – for edits & revisions of all materials.

You can either CLICK HERE to set up a call to discuss – – or you can also just call us directly at 1-800-603-6623. We keep regular office hours Mon-Thurs 9am-5pm CST, and Fridays 9am-4pm CST.

What Our Past Clients Have Said About Us…

“…especially valuable for board and broader leadership positioning.”

Janice brought a strong understanding of how to position experienced executives for board and other industry leadership opportunities. The materials and guidance were tailored to the audience I wanted to reach and helped elevate how I was represented.

Tim G., Senior Managing Director, Global Asset Management

“…the branding package elevated my professional presence in every way.”

The final brand was polished, cohesive, and built to highlight the right strengths. What made it even more valuable was the coaching behind it, which made the process manageable and helped me feel confident in how everything came together.

Shawn T., Senior Sales & Revenue Leader, SaaS & Revenue Growth

“…the only option if you are serious about building a real leadership brand.”

This firm’s approach went well beyond surface-level messaging. They took the time to understand both who I am and how I wanted to be known, then turned that into content that carried value across multiple platforms and gave me a much stronger professional footprint.

Josiah P., Leadership Coach and Keynote Speaker, Organizational Development

“…an exceptional partner in helping leaders deepen their influence.”

What stood out was the ability to position my strengths in a way that felt authentic, compelling, and useful far beyond one document. The work helped strengthen how I show up, how I build relationships, and how I stay visible with the right decision-makers.

Keely C., Executive Leader, Human-Centered AI Integration

“…worth every penny during a major leadership pivot.”

I received much more than updated materials. Their process helped reposition me for the type of opportunities I wanted next, while strengthening the way I presented my leadership story for consulting, board, and speaking conversations.

Rick L., Global CISO and Board Advisor, Cybersecurity

“…they aligned everything around where I was actually going.”

That was the difference. The work was not about polishing language for the sake of it – it was about building a stronger signal in the market and making sure my brand matched the chapter I was stepping into.

Dane E., Chief Strategy Officer, Leadership Development

“…her communications background clearly sets the work apart.”

What felt different from the start was the way Janice approached my story, not just as a career document exercise, but as messaging for a real audience. Her journalism and PR instincts clearly showed in how she drew out the strongest angles and shaped them into something compelling.

Nicole B., Innovation & Product Leader, AI and Legal Technology

“…she brought a communications lens that most firms simply do not have.”

Janice’s background in journalism and PR came through in the best way. She did not just improve materials – she helped shape positioning, story flow, and audience relevance in a way that felt sharper and more polished than a standard HR-style process.

Inri M., CMO, Consumer Brand & Growth Strategy
Click Here for over 150 reviews & recommendations from past clients

Get Noticed. Get the Call. Get the Job.

Our custom approach includes personal consultations to help you take a new strategic view of your job history and accomplishments, and together we will elevate your resume, linkedin profile, cover letter and other job search materials to new heights.

Questions? CLICK HERE – or call 1-800-603-6623
schedule a call to discuss questions